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The Best Bed Linen In The World Home Page
Relaxing, Indulgent Bed Linen, Towels, Robes & Bath Rugs
Make your sleep and bathe experience indulgent & relaxing wherever you are, whatever you do.
>> Click here to view our Bedding Sets, Towels, Bath Robes & Bath Rugs >>
400 Thread Count Luxury Plain Bed Linen
from  £83.00
Beautifully soft, durable and luxurious 400 thread count bed linen starting from £83.00.
>> Click here to view our 400 Thread Count Luxury Plain Bed Linen >>
100% Pure Combed Cotton Towels
from  £1.90
100% pure combed cotton 650gms towels - soft, gorgeous, and fluffy! Start at £1.90.
>> Click here to view our Combed Cotton Towels >>
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Savoy Pillow is 'No1'!
Featured in the Independent Top 10 - March 2014
View the Savoy Pillow here!
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I have already referred you to friends and family. Great products and service. Thank you.

Eilidh Milnes, July 2011

Your claims are spot on! The softest, fluffiest towel ever in London, a renowned hard water area.

L Barrie, July 2011

First time customer. Very pleased indeed. Excellent quality goods and ordering was easy.

Mrs J Taylor, July 2011

The sheets were exactly as I hoped they would be, really good quality. I recommend the site.

Christine Henry, July 2011

Wonderful linen - exceeded expectations and quite competitive.

Mrs P Lauren, July 2011

We love the new bed linen - so soft and comfortable and the towels are also very soft.

Kate Mckenna, July 2011

My 'king size set' was received with great pleasure - your description matched the quality.

S Price, July 2011

I loved the personal service - it was just so easy. And the delivery was "poor" - next day!

Ian McCulloch, July 2011

This was my first order. Very easy and excellent service. Product so far excellent.

Mrs J Tunnicliffe, August 2011

Absolutely no complaints. Prompt delivery and so pleased with the quality and fit.

Mrs M Smoathy, August 2011

The time from ordering to delivery was excellent including text message to indicate delivery.

M Story, August 2011

What a brilliant, first class, 5* service! Maybe you should run a masterclass in customer service!

K Francis, September 2011

To be honest there is not a lot to say. You are good at what you do! Keep it up.

Mr D J Hopkinson, September 2011

I was very impressed with the speed of delivery and the quality of my towel.

Mrs K Harrison, September 2011

How can you perfect perfection!! Thank you.

Chris Binningsley, September 2011

Great service. Knew exactly when delivery was. Biggest problem is we can't get out of bed!

R Barker, September 2011

Really good quality bedding and towels. Easy to navigate around website. A good shopping experience.

Ruth White, October 2011

Excellent service, wonderful product. It would be difficult to find ways of improving yourselves!

Ann Whaley, October 2011

The pillows received are lovely. Sheets etc are so light and cool.

Mrs J Purdy, October 2011

As the service you provided was effortless and communication superb, I have little or nothing to add.

Sylvie Hutcheson, November 2011

Quality of sheets and towels is great. Delivery very efficient.

Mrs Sue Bird, November 2011

Great customer service and a little bit of luxury at affordable prices. Many thanks.

Daphney Bonny, November 2011

Superb quality, really pleased with the fast delivery. Had to rearrange delivery but this was easy.

Mrs A Lopez, December 2011

The very best quality at the lowest prices. We wish we had known about you years ago.

G J A Hand, December 2011

Fantastic quality, competitive pricing, easy online ordering, quick delivery. Couldn't ask for more!

S Gayle, December 2011

Absolutely brilliant - great price, quick service and most of all excellent quality linen. Thank you!

Mrs C A Archard, January 2012

The best linen is superb - not sure how you could improve an excellent service.

G Cox, January 2012

A very civilised experience all round. Staff, intelligent courteous and helpful.

V Pearson, January 2012

Prompt next day service! Pleasant, real person answered my telephone call and quick answering!

G C Haydon-Jones, February 2012

Delighted with prompt service and quality of items received. Will definitely use your company again.

Susan Archer, February 2012

I found the whole experience was professional but with a very polite, easy going feel. Very impressed!!

Mrs M Summersell, March 2012

Really good quality products - feels lovely to sleep on! Washes well and so far retain original quality.

Mrs E Killaspy, March 2012

Can't think of any improvement. The quality was excellent, the delivery very prompt and well packed.

Pat Sumner, March 2012

I'm really pleased with my first order and will be buying again from your company. Great service. Thanks.

Mrs C Stevenson, April 2012

Second time I have bought bedding. I love it!

J Matthews, April 2012

Am thrilled with the quality! Am considering ordering for all beds now. Sleeping in luxury.

Jenny Edge, April 2012

Excellent quality, good price and really good delivery timings. We always recommend to friends.

Irene Hogan, May 2012

In heaven! I have been searching for quality like this bed linen. Can't wait for bed time.

Lynn Eliades, May 2012

I loved all the information on your website to help me understand TOG, thread count etc., really helped!

Mrs L Bangs, May 2012

I love your bed linen and of course have recommended your website to my friends.

A Geddes, June 2012

The service on the phone was truly excellent, quick, efficient and friendly.

S Mahon, June 2012

Gorgeously smooth and crisp cotton sheets. Have been looking everywhere for this quality and have wasted money elsewhere.

T Parsons, June 2012

I'm completely happy with the products. The sheets are lovely, soft, comfortable, look great and wash well.

J Chong, June 2012

Excellent quality bed linen - lots of very positive comments from our B&B guests.

N Parkinson, July 2012

Always excellent quality and washes nicely.

Mrs J Throssell, July 2012

Great quality and service. Just laundered for first time - no problems.

V Orpe, July 2012

We are more than happy with the pillow received. One it is the most comfortable pillow we've ever had.

Paul & Kath Cremins, July 2012

After many years I really have found the Best Bed Linen in the World. It is the most comfortable I have ever slept in.

Mrs S Jeffery, August 2012

The towels are the fluffiest and soft, better than any others that we have used.

Mrs L Rae, August 2012

This is the second order I have placed and am very satisfied. The ordering system was very efficient and delivery very quick.

S Edmond, August 2012

Don't think you can improve on the service or goods I received this week.

Mrs C A Bourne, August 2012

The name would appear boastful but if you've got flaunt it eh! This really is the best money can buy.

Bob Hughes, August 2012

Am pleased with everything - not sure you can better - hence my second order!! Excellent service.

S Christmas, January 2013

Everything has been perfect, from my initial exploration of your easy website to the ease of delivery. Thank you!!

O Goodfellow, January 2013

The bed linen is beautiful and so quick to arrive. I don't think you can do anything better.

H Strugnell, January 2013

Excellent service, thrilled with products. Thank you for being so consistent and reliable.

L Brace, March 2013

Very pleased with the good quality products - had the best night's sleep with my new pillows

Mr J M England, March 2013

Have been purchasing your bed linen for a year now and can honestly say I would thoroughly recommend your products. Thank you!

S Hurst, March 2013

Fantastic and easy to use site. Bedding is amazingly soft. The personal touch goes a long way. Very impressed all round!

N Cartwright, March 2013

We've purchased bed linen and towels from you before and have always been pleased with the quality of product.

Mrs R Emmerson, April 2013

OMG!! I have been a devoted customer of 'The White Company' for the last 10 yrs! I will be buying from you from now on!!

S Carlin, April 2013

Great product, makes bed time a luxury! Customer service is excellent - you absolutely understand great customer service.

I Mansfield, May 2013

Very good quality beach towels at a very reasonable price. Attractive website, easy to browse and place an order.

Mrs K Winter, May 2013

All the recipients of the Toddler Wraps that I have bought have been delighted with them and asked where I bought them.

Jane, June 2013

Bought a gym towel as a gift. Only decent sized, good quality one anywhere on the web. More colours please.

Valerie, June 2013

The bed linen feels superior to any other - it's a delight to sleep in. We look forward to going to bed!

Sally, June 2013

You are just perfect!

Rhonda, June 2013

Excellent. We experienced your linen at Ellenborough Park Cheltenham and I am delighted.

Belinda, June 2013

Your sheets are obviously very high quality cotton as they can be washed at 95 degrees and tumble dried.

Catherine, June 2013

A very civilised experience all round. Staff intelligent, courteous and helpful. And the product is good too!

Val, London, September 2013

Excellent product and well priced

Anon, September 2013

Everything was great, down to notification of a time window with the order – big plus! Thanks for everything...

Beverley, September 2013

Good sizes. Educational element of the website gives confidence

Keri, September 2013

I'm glad I found your website as I'm very pleased with my purchases.

Ros, September 2013

Your prompt delivery service is excellent. Notification of arrival time is first class service.

Margaret, September 2013

Price was excellent, postage was super-fast...great service!

Charlotte, September 2013

Very professional! Arrived next day. I remember when I stayed at the Grove – very comfortable and felt good quality.

Keiko, October 2013

Excellent service, super-quick delivery, top service.

Ken, October 2013

Very impressed with your service – prompt email informing me the order had been received, followed soon after by another despatched.

Yvonne, October 2013

Very good service for delivery and ordering, and super quality bed linen. Congratulations!

Robert, October 2013

It was at one of the hotels I stay in that I first slept in this amazingly comfortable bedding, the BEST I have ever slept in.

Sandra, October 2013

I'm your best advert – I love your products! No others I've bought come near the quality of yours.

Bob, December 2013

Fast, accurate delivery of good quality linen – just wish I could afford more!

Margaret, November 2013

Good website, fast delivery, excellent products, quality is very good, so pleased to have found you!

Mrs Turner, November 2013

I'm a happy customer and can't actually think of anything else that would improve the experience.

Sarah, November 2013

Love the down surround pillows. First used them at Cliveden House!

Cameron, November 2013

I don't think your service can be improved. Goods were despatched within 2 days of order and received within a week!

Mrs Palmer, December 2013

I loved the bedlinen at the Grove, Narberth, and found your label to get some for myself. It is wonderful!

Kay, December 2013

All of my transaction was excellent. Have already passed on your details to a friend.

Pat, December 2013

Bed linen is beautiful I am very pleased with the quality, 100% efficient 5*customer service.

Barbara, January 2014

Great feel to the bedding – we slept on some in a hotel in Bath and had to buy some for home!

Claire, January 2014

Can't think of anything you can do to improve at the moment as I was pleased with your service – thank you!

Molly, January 2014

Great website – found what I wanted and am pleased with the products.

Jane, January 2014

Arrived the next day, great quality and informative conversation on the phone with the customer service lady.

Mrs Henderson, January 2014

The products I purchased were of excellent quality. Never used your company before but definitely will in the future. Well done!

Carol, January 2014

No need to get any better, just continue as you are. We just wish we had more beds!

Andrew, January 2014

I loved everything about this purchase – the service, the friendly staff, the excellent delivery and most of all, the fabulous product.

Clare, January 2014

I was always a bit sceptical about whether you could really notice the difference in bedding qualities, but without a doubt you can.

Stacey, March 2014

This is definitely the Best bed linen in the world ever! I used to suffer with a bad neck but not since I have your pillows!

Mrs Charles-J, March 2014

Very happy with all the products I have purchased. Good quality with good offers.

Tracy, March 2014

First time order from your company. Very very pleased with my bed linen and exceptional value for high quality bedding.

Tina, March 2014

We were able to try your products at our favourite boutique hotel. We decided we had to have the same duvet cover for home!

Judy, March 2014

Love the quality of your bed linen. We have bought from you before and will do again. Delivery was very fast too!

Debbie, March 2014

Very friendly and helpful service on the telephone.

Diana, March 2014

I've had the best nights sleep since buyng your products…nothing to improve in product or service. First class.

Angela, March 2014

I have loved everything about this purchase – the service, the friendly staff, the excellent delivery and most of all, the fabulous product.

Clare, March 2014

Very good service and product, even down to the choice of delivery company. The staff were very helpful.

Barbara, March 2014

Very good quality service and delivery. Much appreciated.

E. D Gordon, March 2014

Just keep on delivering excellent service and quality, great value for money goods.

Stan, March 2014

Good product, sensibly priced.

Martin, March 2014

Very good service, very helpful. First class.

Jennifer, March 2014

Great quality that lasts wash after wash.

Caroline, March 2014

Lovely quality linen…would order from you again. Good user friendly website with useful information regarding thread count etc.

Tracey, March 2014

Just keep doing what you're doing.

Paul, March 2014

This is the second bathrobe I've purchased (with special offer) – it is excellent quality at an excellent price.

Lorna, March 2014

I was always a bit sceptical about whether you could really notice the difference in bedding qualities, but without a doubt you can.

Stacey, March 2014

Fantastic service. I can't believe how quickly the items arrived. Thank you. No hassle!

Mary, April 2014

When I need to replace my dressing gown, I will be calling you. I have nothing but praise for your company.

Nicholas, March 2014

I'm extremely pleased with my pillow protectors and found your service excellent – very friendly and obliging. Thank you!

Doreen, March 2014

I loved your pillows, so was so happy when I was given a discount. They arrived in no time at all, even with the flooding we've had. Thank you!

Kay, March 2014

I had a great experience shopping with Best Bed Linen. The staff were lovely to deal with and extremely helpful.

Amy, March 2014

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Bed Linen Collections from

Luxury hotel bed linen, duvets, pillows, towels, bath rugs & robes available to buy online from our bed linen shop

Welcome to

Best Bed Linen Ltd have been supplying bed linen, pillows, duvets, towels, bath robes & bath rugs to top 4 & 5 star hotels worldwide for over 20 years. was set up in response to endless requests from people who had stayed in hotels that we supply and wanted to re-live the SLEEP experience in their own homes.

We have supplied thousands of delighted customers with 300 and 400 thread-count hotel-quality bed linen, the finest goose down duvets and pillows and truly sumptuous hotel-style towels.

Bed linen Frequently Asked Questions

Bed Linen FAQs

  1. Is Egyptian cotton the best?
  2. Is using good quality yarn the most important factor in producing good quality bed linen?
  3. What does Percale mean?
  4. What does Thread-count mean?
  5. What is the best thread-count?
  6. What is SUPIMA or PIMA Cotton?
  7. How much will my bed linen shrink?
  8. Should I wash my bed linen when it arrives?
  9. What benefits are there for using Polyester in bed linen?

Pillows & Duvets FAQs

  1. What is a TOG Rating?
  2. What is the best filling for a natural duvet?
  3. What is Fill Power?
  4. Can I launder my duvet and pillow?
  5. What does "Box Construction" mean
  6. Are the geese bred for the down feathers only?
  7. What can I do if I am allergic to Down or Feathers?

Towels FAQs

  1. Should I wash my towels when I get them?
  2. Are there any tips when it comes to washing towels?