1. The record for the longest period without sleep is 18 days, 21 hours, 40 minutes during a rocking chair marathon. The record holder reported hallucinations, paranoia, blurred vision, slurred speech and memory and concentration lapses.

2. It’s impossible to tell if someone is really awake without close medical supervision. People can take cat naps with their eyes open without even being aware of it.

3. Anything less than five minutes to fall asleep at night means you’re sleep deprived. The ideal is between 10 and 15 minutes, meaning you’re still tired enough to sleep deeply, but not so exhausted you feel sleepy by day.

4. A new baby typically results in 400 to 750 hours lost sleep for parents in the first year.

5. One of the best predictors of insomnia later in life is the development of bad habits from having sleep disturbed by young children.

“Here at The Best Bed Linen in the World, we feel that you really can’t underestimate the power of sleep… And you just can’t get enough advice on how to achieve a truly restorative night’s sleep!

Getting into freshly laundered sheets was recently ranked in the top 3 happiness boosters. This does not surprise me! This experience is one we should be able to retain; by using high quality bed linen, (100% cotton and optimum thread-count) sheets will feel fresher for longer and deliver a more comfortable night’s sleep.”

“I never usually go to the lengths of providing purchase feedback but I was so impressed with the quality and professional service I received from The Best Bed Linen in the World that I felt compelled to write to thank you and to recommend the products.

I’d had enough of waking up with a headache from my 2-year old pillow that had lost its plumpness and I’d recently read an article about the importance of sleep for our health and wellbeing, so I felt it was time to invest in a luxury pillow that would provide support and comfort. As it was Christmas (and I felt I’d been a good girl this year!), I bought two Down Surround Pillows and it turns out to have been the best purchase I made in 2011!

Its beautifully soft filling means I can snuggle down into the pillow, whilst it continues to provide support for my neck so I’m not waking up with a stiff neck and headaches anymore. They really are the best pillows I’ve ever had and are worth every penny! I understand they are the same pillows that the 5-star hotels use too. Oh how the other half live!! It’s clear that you really do get what you pay for though.

I can whole-heartedly recommend these pillows for anyone who is after a super-comfy night’s sleep. I’ve actually already ordered six more Down Surround Pillows; another two for my bed and four to replace the pillows in the guest room!”

The competition has closed but the fun can continue! We’ve put together this little video to show off all the brilliant pictures that you have sent in… We love your bed hair!!

Thanks to everyone who entered and congratulations to our winners!

Manufactured in Germany and filled with 100% our pure Eider Down, aptly named, “The Warmest Duvet in the World” – has astounding thermal insulation; irrefutably perfect for sub zero temperatures. It is incredibly light but undeniably cosy; providing warmth without the weight.

The winters of 2009 and 2010 have been the coldest in a very long time… Since 1963 some are saying, when the UK experienced a massive drop in temperatures. The Met Office tell us that it was 2°C colder last winter than is normal from 1971 – 2000. It looks like we may have more of bad weather this winter too… So, the most expensive duvet in the world is also the warmest – and makes the perfect Christmas present for the couple who have everything!

The eider is a large, arctic duck, which has been protected by law in Iceland for over a century. Every spring it returns ashore from its habitat, the North Atlantic ocean, makes a nest and sheds 17 gram of precious, very light down. Gathered in an environmentally friendly way and specially cleaned using secret technology which leaves Icelandic eiderdown without contest in quality.

Due to its astonishing heat retention, a very small quantity of this down is required to achieve a far more satisfying result than a duvet stuffed full of feathers. Delivering “warmth without weight”, The Best Bed Linen in the World’s eider down duvet is cased with super soft 100% Cotton Down-Proof cambric.

With sizes from Single to Super King and weighing from just 690g, this unrivalled ‘winter warmer’ will become a family heirloom, costing £8,700 (for Super King)… phone us for more information…

Available online or by mail order at www.thebestbedlinenintheworld.com / Mail Order: 01442 842885

Images: The Most Expensive Duvet in the World (up to £8,700) and Duvet Lifestyle

For additional images, information or interviews please contact Alaina or Marie at Simpler PR Ltd. on 01494 793501 or email marie@simplerpr.com or alaina@simplerpr.com

We are pleased to announce that Viv officially has ‘THE BEST BED HAIR IN THE WORLD!’

Congratulations Viv, you are the luck winner of a luxury night’s stay at The Grove Hotel in Hertfordshire and a luxury Down Surround Pillow from The Best Bed Linen in the World.

In second place we have Sue Turner…

Sue Turner

Who is the lucky winner of a lovely hair cut with Karine Jackson and a luxury Down Surround Pillow from The Best Bed Linen in the World.

In third place we have Kathryn MacKinnon…

Kathryn MacKinnon

Who is the lucky winner of a Luxury Down Surround Pillow complete with Luxury Oxford Pillow Case from The Best Bed Linen in the World.

And in fourth place we have Rachel Stringer…

Rachel Stringer

Who is the winner of some lovely hair products from Karine Jackson Hair & Beauty and Luxury Pillow Cases from The Best Bed Linen in the World.

Thank you so much for all the brilliant entries… We hope you all have all had as much fun as we have watching all of the hilarious entries come in!

Well here at The Best Bed Linen in the World, we are ready and feeling festive!

Today marks the launch of the first ever Ideal Home Show at Christmas and we will be here all week (on Stand 2H35, if you would like to come and visit us!) to show off our luxurious products and give people some fabulous Christmas gift ideas for all the family.

We are also showing our famous ‘Most Expensive Duvet in the World’ for visitors to experience its unrivalled warmth and quality. If you you’re not already familiar with this amazing duvet, it is manufactured in Germany and filled with 100% pure Eider Down.

Less is most definitely more when it comes to The Most Expensive Duvet in the World. Due to its astonishing heat retention, a very small amount of Eider down is needed to achieve a satisfying result. For “warmth without weight”, The Most Expensive Duvet in the World is incredibly light but an undeniable ‘heavy-weight’ when it comes to generating heat…. Available in sizes from Single to Super King and weighing from just 690g, this unrivalled ‘winter warmer’ costs JUST £8,750!!! (Super King Size).

We will also be showcasing some of the brilliant entries we’ve had in our exciting competition The Best Bed Hair in the World… Who knows, perhaps we will get some festive “Ideal Home Show at Christmas” entries!

We’re extremely excited for the show and we hope to see as many of you there as possible – at Stand 2H35!!

To help you sleep like a veritable baby checkout the gorgeous bed linen, duvets and pillows at www.thebestbedlinenintheworld.com

We hope you like it….

Win a 5-star luxury night’s stay at The Grove Hotel in Hertfordshire!

The Best Bed Linen in the World has teamed up with award winning hairdresser Karine Jackson to offer you the chance to win a whole host of exciting prizes!

For your chance to win, all you need to do is send us a picture of you first thing in the morning… We want to see your bed hair! The winner will be the person with ‘the best (or worst!) bed hair in the world’…

Entries should be sent to bedhair@simplerpr.com with your full name, contact details (these will not be shared) and how you heard about the competition!

PRIZES FOR 4 LUCKY WINNERS…

WINNER – Overnight stay at The Grove and a Luxury Down Surround Pillow
FIRST RUNNER-UP – Haircut with Karine Jackson (Covent Garden) and Luxury Down Surround Pillow
SECOND RUNNER-UP – Luxury Down Surround Pillow and luxury pillow cases
THIRD RUNNER-UP - Hair products from Karine Jackson and luxury pillow cases

All entries will be shared on our blog, YouTube, Twitter and Facebook

Make sure you follow us on Twitter:
@thebestbedlinen / @kjlkarine
And on Facebook:
Thebestbedlinenintheworld.com / Karine Jackson Hair London

Competition also seen on Prize Finder and Loquax

T&C’s:
• Entrants must be aged 18 or over.
• Competition open to UK residents only.
• Entrants are agreeing for their submitted photo(s) to be shared as stated on the various social media platforms.
• The prizes are as described and no cash alternative will be offered.
• www.thebestbedlinenintheworld.com and Karine Jackson reserve the right not to accept and display entries.
• Competition closes at 23:59 on 30/11/11
• Winners will be chosen by an independent judge and announced on 7/12/11 and will be contacted via e-mail.
• All photography becomes the property of www.thebestbedlinenintheworld.com and the Directors of www.thebestbedlinenintheworld.com reserve the right to use these in publicity material, press, online or broadcast.
•The Best Bed Hair competition is the intellectual right of www.thebestbedlinenintheworld.com
• Facebook is not responsible for entries or use of entries
• The competition is in no way sponsored, endorsed or administered by, or associated with, Facebook.
• The participant is providing information to www.thebestbedlinenintheworld.com and Karine Jackson Hair and Beauty and not to Facebook.

We all thoroughly enjoyed the little encore that the summer gave us but it is so typical of the “Great British Summer” – it was lovely while it lasted – no complaints here anyway!

So now we are officially into autumn and it doesn’t seem likely that we are going to have any more fluke hot-spells so off with the flip-flops and on with the winter duvet.

We don’t mean to sound happy about the cold weather but maybe it’s time to introduce our “warmest duvet in the world”. Made from pure Eider feathers this duvet delivers amazing warmth but is as light as a summer duvet – it certainly does what it says on the tin!

Enjoy….