I found your service very good and staff very helpful indeed. I am extremely pleased with...
Mrs P M Longland, Swindon, August 2010
Very impressed with the service.
J Bovingdon, Devon, August 2010
Our order was placed on 4/8/10 and delivered on 5/8/10 - excellent service. Quality of your...
Margaret Wilkes, Worcs, August 2010
This is our second order in a matter of weeks. Delivery next day - all complete and very helpful...
Mrs Robinson, Somerset, August 2010
So pleased we ordered more!
C Parkin, Tyne & Wear, July 2010
Extremely pleased with the quality of the bed linen.
Priscilla Kendrick, Falkirk, July 2010
The quality of the goods is exactly as described, most refreshing!
S Blacktop, Lancs, July 2010
Easy to order, quick delivery and great product.
Nawel Khelil, London, July 2010
So pleased with the service and good quality: have placed another order. Other firms could take...
Mrs M Charrosin, Surrey, July 2010
Easy to order - good email communication very prompt despatch - Terrific!
G Arendt, E.Sussex, July 2010
I just love the feel of the towels and sheets, absolute bliss!
Susan Johnson, Devon, July 2010
Excellent quality and customer service, many thanks.
Paul Bart, Herts, June 2010
I should also add that I am delighted with the bed linen. It is beautifully smooth and light and your...
Sasha, Jersey, April 2010
I am impressed, they arrived today, thank you. They are going to the laundry on Friday ready to be used...
Jan, April 2010
I've received all of the order now and I'm very impressed. Thank you very much for the free towels...
Victoria Luckham, April 2010
Having stayed at The Grove in Watford we found your website and bought a Super King Bed Set. It came...
Mr & Mrs Reynolds, Brighton, April 2010
We heard about you through the Landmark Hotel in London and bought some bed linen from you last October...
Anne Down, Edinburgh, April 2010
When I received my first order from you, I was in heaven! I have ordered the linens for all of our beds...
Ms Bette Lancaster, London, April 2010
Your bed linen is really so wonderful. Originally discovered it at the Hotel du Vin Hotels and now only...
Mrs Morris, Epsom, Surrey, April 2010
WOW! That was quick. I received my order yesterday and am pleased, to say the least. Thank you!
E Luiten - Langley, Canada, April 2010
Many thanks for that - appreciate your prompt response. We have have all the other bed linen on the bed...
D Malone - Weston, April 2010
Loved sleeping on them at the Grove in Wales and look forward to trying the sheets!
Ms B Symons, London, March 2010
Very helpful telephone staff and excellent next day delivery of lovely bed linen. Beautifully presented in...
Jackie Firn Keightley, September 2010
Just so pleased with everything. The pillowcases are such a good size making arranging them on top of the duvet...
Mrs Sue Robins, April 2011
Very impressed with the ease of ordering and the service received. I would also like to commend you on the ease...
C Tighe-Ford, April 2011
“Excellent service, fast delivery, quality product - I don't know how you can improve on this!
M Howes, April 2011
“Just what I was looking for - thank you. I just need to start saving up for more towels for the rest of the family...
A Ludman, April 2011
“I fell in love with your linen while at a hotel. I took the bed apart to find out who made it...
Mrs Karen Burge, March 2011
“Beautiful quality - like the tie fastenings on the duvet cover especially. Fantastically quick delivery. Very impressed...
M Simkin, March 2011
“Love the products - have washed and ironed (not difficult at all) today. Will use them tonight. Very soft - feel delightful...
Chris Handley, Devon, May 2011
My order arrived on 18 May - what an amazing service and what stunning bed linen. It really is what is says! Thank you.
Clare Hagon, May 2011
Thank you! So quick. This is a repeat order, I love it!
Mrs S Kelly, May 2011
Better than staying in a hotel, dont have to checkout and can lay in bed as long as my husband will let me.
Mrs A Carline, May 2011
Just fantastic quality! We love the silky finish of the bed linen - it launders so well too! Definitely promotes sweet dreams!
J Hand, May 2011
Brilliant quick service with no extra hidden costs, incl post and packing.
H. McQuillan, May 2011
Love the products - have washed and ironed (not difficult at all) today. Will use them tonight. Very soft - feel delightful...
Chris Handley, May 2011
Each time I have purchased goods the process has always been of the highest standard, I could not recommend any improvements!
D Halliday, May 2011
Excellent, first class!
Philip Stott, May 2011
Thank you for a fantastic service and experience dealing with your company...
Mrs P Findlay, July 2011
On this occasion I have only full marks to give. Very impressed...
Valerie A Scrivener, July 2011
I have already referred you to friends and family. Great products and service. Thank you...
Eilidh Milnes, July 2011
Your claims are spot on! The softest, fluffiest towel ever in London, a renowned hard water area...
L Barrie, July 2011
First time customer. Very pleased indeed. Excellent quality goods and the ease of ordering was pleasing...
Mrs J Taylor, July 2011
The sheets were exactly as I hoped they would be, really good quality. I recommended the site to a friend...
Christine Henry, July 2011
Wonderful linen - exceeded expectations and quite competitive...
Mrs P Lauren, July 2011
We love the new bed linen - so soft and comfortable and the towels are also very soft, wash well and dry really quickly...
Kate Mckenna, July 2011
My 'king size set' was received with great pleasure - your description matched the quality - very rare...
S Price, July 2011
I loved the personal service - it was just so easy. And the delivery was "poor" - next day! Well done...
Ian McCulloch, July 2011
This was my first order. Very easy and excellent service - especially to be given a one hour slot. Product so far excellent...
Mrs J Tunnicliffe, August 2011
Absolutely no complaints. Prompt delivery and so pleased with the quality and fit. This is the second matress protector I have had...
Mrs M Smoathy, August 2011
The time form ordering to delivery was excellent including text message to indicate hour of delivery. Very satisfied on all counts...
M Story, August 2011
What a brilliant, first class, 5* service! Maybe you should run a masterclass in customer service! Thanks a million!...
K Francis, September 2011
To be honest there is not a lot to say. You are good at what you do! Keep it up...
Mr D J Hopkinson, September 2011
I was very impressed with the speed of delivery and the quality of my towel. Also, I was very impressed with the size of the towel...
Mrs K Harrison, September 2011
How can you perfect perfection!! Thank you...
Chris Binningsley, September 2011
Great service. Knew exactly when delivery was. Biggest problem is we can't get out of bed in the morning!...
R Barker, September 2011
Really good quality bedding and towels. Easy to navigate around website. Delivery fast. A good shopping experience...
Ruth White, October 2011
Excellent service, wonderful product. It would be difficult to find ways of improving yourselves!...
Ann Whaley, October 2011
The pillows received are lovely. Sheets etc are so light and cool...
Mrs J Purdy, October 2011
As the service you provided was effortless and communication superb, I have little or nothing to add...
Sylvie Hutcheson, November 2011
Quality of sheets and towels is great. Delivery very efficient...
Mrs Sue Bird, November 2011
Great customer service and a little bit of luxury at affordable prices. Many thanks...
Daphney Bonny, November 2011
Superb quality, really pleased with the fast delivery. Had to rearrange delivery and this was not a problem at all. Would recommend 100%...
Mrs A Lopez, December 2011
The very best quality at the lowest prices. We wish we had known about you years ago. Just outstanding in every way. A thousand thank yous...
G J A Hand, December 2011
Fantastic quality, competitive pricing, easy online ordering, quick delivery. Couldn't ask for more! Thank you...
S Gayle, December 2011
HOME PAGE > FREQUENTLY ASKED QUESTIONS > Bed Linen | Pillows & Duvets | Towels
Frequently Asked Questions – Bed Linen
- Is Egyptian cotton the best?
- Is using good quality yarn the most important factor in producing good quality bed linen?
- What does Percale mean?
- What does Thread-count mean?
- What is the best thread-count?
- What is SUPIMA or PIMA Cotton?
- How much will my bed linen shrink?
- Should I wash my bed linen when it arrives?
- What benefits are there for using Polyester in bed linen?
Q1. Is Egyptian cotton the best?
A. Cotton is grown all over the world. High quality cotton yarn is spun up of long staple fibres. This is vital in producing good quality yarn and from this you can produce good quality cotton. Egyptian cotton is made from long staple fibres as is cotton from other countries. The Egyptian cotton producers have spent many years and large amounts of money promoting the "Egyptian Cotton" Brand. This is why it has become synonymous with high quality.
Interestingly, the top five cotton producing countries in the world are China, USA, India, Pakistan and Brazil in that order. China produces approx 25.5 Million Bales per year (6,000tonnes); Egypt in comparison produces just 1 Million Bales. These figures considered it is impossible for there to be so much authentic Egyptian cotton on sale as there is. The actual truth is that most of the cotton based products, for example bed linen, coming out of Egypt are made from imported cotton from India and Pakistan.
Q2. Is using good quality yarn the most important factor in producing good quality bed linen?
A. Yes and no is the answer to this. To produce superb quality bed linen you do HAVE to use long staple cotton but the quality of the cotton is just one factor. The cotton has to be woven well and then most importantly finished properly.
Badly finished cotton can have a bad "whiteness" and can look yellow in certain light. It can also suffer from large shrinkage after washing, sometimes up to 10-12%, and can also be very hard to iron if the cloth is not mercerized properly. One of the most obvious things that people notice about poor quality linen is a "Furry" surface and "Pilling" after washing. This is all due to the fact the cloth hasn't been singed properly.
Q3. What does Percale mean?
A. Percale is a name given to woven cloth (usually used for bed linen) that is at least or over 200 Thread-count. It does not relate at all to the composition of the cloth.
Q4. What does Thread-count mean?
A. Thread-count shows the number of threads in a square inch of cloth. Thread-counts when related to bed linen can range from 120 to over 1,000. For example a standard men's work shirt would be made using cotton with a thread-count of around 220.
Q5. What's the best thread-count?
A. It's impossible to answer this definitively as it can vary from person to person. The other problem is you can have 5 pieces of cloth all marked 200 Thread-count which feel completely different depending on the size of the yarn used to weave them, the quality of the yarn, the finish etc etc.
The best way to answer this is to assume good yarn is used and the cloth is singed, mercerized and finished to a good whiteness, the bed linen is then hemmed nicely and cut with generous sizing. If this is true a 200 Thread-count is totally acceptable and can and is used in 5 star hotels around the world.
If you then go up to a 300 or 400 Thread-count you get a softer hand-feel and if the correct construction is used a lovely "drape" to the cloth. The maximum thread-count worth considering would be a 600T, this is extremely dense cloth because so many threads are packed into a small space. 600 Thread-count would become very difficult to wash and dry and iron, it would also be very warm to sleep under as it is just not letting air through. Any higher than 600T and the fabric is just so thick you shouldn't be using it for bed linen. Above 600T and the cloth becomes impossible to launder and dry, the bed linen is impossible to iron and the cloth is so thick it is uncomfortable to sleep under.
Q6. What is SUPIMA or PIMA Cotton?
A. PIMA cotton is a brand name for long staple American cotton. Created by the American textile export department to compete with Egyptian cotton, again the truth is not all bed linen labeled as PIMA or SUPIMA uses long staple PIMA cotton.
Q7. How much will my bed linen shrink?
A. Typically well finished cotton will shrink around 3-4% after the first wash and then never again. We build shrinkage in to the measurements of our sheets, duvet covers and pillowcases so that once washed they will be the size required to fit perfectly.
Q8. Should I wash my bed linen when it arrives?
A. Yes we recommend that you do. The cloth has come straight from the finishing process and so will have a slight smell of finishing. One wash will remove this. The first wash will also allow the bed linen to shrink to the correct sizes.
Q9. What benefits are there for using Polyester in bed linen?
A. Polyester is an oil based product and when woven into yarn it has a far greater degree of elasticity than cotton yarn. This helps to prevent creasing after washing. The polyester yarn helps hold the bed linen in shape and doesn't shrink. The problem is, it can be quite uncomfortable to sleep under and hot in the summer. The truth is, if a high quality cotton yarn is used and the finish is done properly, 100% Cotton bed linen shouldn't crease that badly and any creases should fall out after a few hours use.
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